Sydney Ashland, Founder

Sydney Ashland has worked as an energetic counselor with children for over seventeen years. During this time she developed, in collaboration with Pam Simon, a child development theory based on elemental laws. Her work has been highly effective with children suffering from the effects of ADHD, ADD, and sensory integration issues. Principal author of two books, Parenting High Energy Kids and Mind Your Minecraft, Eat Your Vegetables!

Pam Simon, Founder

Pam Simon, MSW has a bachelor’s degree in speech pathology and audiology from the University of Iowa and a master’s degree in social work from Gallaudet University. She is fluent in American Sign Language and has specialized in communication disorders with both children and adults. Pam mentors young girls in the sciences and is a Microsoft Educator and FabFem role model. Having worked with autism and sensory integration issues, Pam helped develop the theory F2W is based on to aid in her continuing work with children. Coauthor of two books, Parenting High Energy Kids and Mind Your Minecraft, Eat Your Vegetables!

F2W Labs Eugene

Jayko Beagle, Owner

Jayko Beagle is the owner of F2W Labs Eugene LLC at the Willagillespie space. Over the years Pam & Sydney created an amazing program, and Jayko was fortunate enough to earn the first licensing deal with them. He immediately knew there was something special about the program. Growing up, it was either baseball, basketball, football, or soccer. There wasn’t a place for gamers & techies – now there is! His wife is currently expecting their first child, and hopes his business will flourish for years to come. So if his kids are anything like him, they might have a place to play games, learn about technology, and talk pokemon with their friends!




Max Fickas, Chief Gaming Officer

Max is an avid hiker and expert in Google-fu and all things technological. He is an advocate and patient role model for our Widgetarians. As a part-time college student at the University of Oregon, Max has also received Cybercamp Certification in 3-D modeling, Game Design, Game Modding, Photoshop, and more. Max is our information systems lead and Coauthor of Mind Your Minecraft, Eat Your Vegetables!






Blake Bryant, Tech Staff

Blake is a junior at South Eugene High School. He started with Fidgets2Widgets as a Widgetarian, then became a Widgeteer and now staff! He loves computers and building them.

Fidgets2Widgets Advisory Board Members

Stephen Fickas, PhD                        Uuniversity of Oregon Computer Science, Professor & Consultant
Jean Nesta-Berry, MSW
Paula Prober, MS, MEd                    Psychotherapist, Specializing in Gifted Youth & Adults
Jay Stuart                                        General Manager, Educational Facilities—Sodexo, Inc.
Hannah & Julian Farrand, PhD